Designing Brands
A selection of branding, visual identity and graphic design projects developed through independent consulting and advanced graphic design practice.
This section includes the strategic repositioning and visual identity refresh of Virgilio Milano, together with selected editorial, typography and visual communication projects.
Virgilio Milano - Rebranding & Digital Flagship
From a traditional jewellery brand to an elite High Jewellery Maison. This project details the comprehensive brand transformation of Virgilio Gioielli into Virgilio Milano.
By modernising the visual identity and shifting to a minimalist, editorial-driven digital experience, the redesign elevates the brand’s three generations of Italian heritage and award-winning artistry.
The updated website strips away the cluttered catalog layout of the past, allowing the poetry of the gems and the brand’s rich story to drive an elevated, premium consumer journey.
Pordenone Italian capital of culture. Branding proposal
Milano Portello. City branding proposal
Editorial project. Alan Fletcher brochure
