After more than three decades leading global brand, customer experience and retail identity programmes at Shell, I decided to begin a new chapter.
Throughout my career I worked with internationally recognised design consultancies to shape how one of the world’s most valuable brands is experienced across thousands of customer touchpoints.
From visual identity systems and retail environments to packaging, customer experience and brand communications, I learned that great brands are built where business strategy and design come together.
That conviction led me to deepen my design expertise through advanced studies in Graphic Design.
Today, I combine the strategic perspective gained from leading global branding programmes with contemporary design practice, helping organisations build brands that are distinctive, coherent and meaningful.
I founded Studio Elevate to bring these two worlds together: the discipline of strategic brand leadership and the craft of visual communication.
Whether working with established organisations or growing businesses, my approach always begins with the same question:
What should this brand stand for, and how should people experience it?
The answer is rarely found in a logo alone. It emerges from the alignment of strategy, identity and customer experience—creating brands that people recognise, remember and trust.
Professional Background
During my career at Shell, I led international projects spanning brand strategy, visual identity, retail design and customer experience across one of the world’s largest retail networks.
Working alongside leading design consultancies including Conran Design Group, Imagination, JWT, Blue Marlin and top-tier business and real estate consultancies, I directed programmes ranging from global retail identity and packaging to food retail concepts, employee branding and customer experience initiatives.
Today I continue that journey through Studio Elevate, combining strategic consulting with graphic design to help organisations express their purpose through thoughtful, coherent and enduring brands.
ABOUT
Leading by design
Crediamo che il design non sia solo come appaiono le cose, ma come funzionano — a livello strategico, emotivo e commerciale.
Dall’ecosistema integrato di Apple alla funzionalità minimalista di Muji, fino alla reinvenzione del retail guidata da brand come Starbucks o Nike, il design si è dimostrato un catalizzatore per la creazione di valore a lungo termine e risonanza emotiva.
In Studio Elevate aiutiamo le organizzazioni a massimizzare le performance attraverso l’innovazione guidata dal design, la centralità del cliente e un’esperienza di brand elevata.
Guidiamo i nostri clienti nel potenziare l’espressione del loro brand e design, trasformando sfide complesse in soluzioni semplici, eleganti e incentrate sull’essere umano — che si tratti del redesign del customer journey, di ambienti di brand, servizio al cliente o cultura aziendale interna.
Ogni progetto è un’opportunità per allineare l’estetica del marketing alla missione aziendale e le promesse del brand all’esperienza vissuta dal cliente.
Management
- Con oltre 30 anni di leadership internazionale nel retail marketing, brand experience e trasformazione operativa per uno dei brand più grandi al mondo, Fabio Trombetta ha fondato Studio Elevate con l’obiettivo di aiutare le organizzazioni a massimizzare il potenziale del business attraverso l’innovazione guidata dal design, la centralità del cliente e un’esperienza di brand elevata.
- Oggi offriamo supporto a organizzazioni che desiderano innovare e attivare il design e la customer experience come leva strategica.
- Approccio integrato: brand, operations, people.
- Esperienza globale, approccio strategico e centrato sull’essere umano.