After more than three decades leading global brand, customer experience and retail identity programmes at Shell, I decided to begin a new chapter.
Throughout my career I worked with internationally recognised design consultancies to shape how one of the world’s most valuable brands is experienced across thousands of customer touchpoints.
From visual identity systems and retail environments to packaging, customer experience and brand communications, I learned that great brands are built where business strategy and design come together.
That conviction led me to deepen my design expertise through advanced studies in Graphic Design.
Today, I combine the strategic perspective gained from leading global branding programmes with contemporary design practice, helping organisations build brands that are distinctive, coherent and meaningful.
I founded Studio Elevate to bring these two worlds together: the discipline of strategic brand leadership and the craft of visual communication.
Whether working with established organisations or growing businesses, my approach always begins with the same question:
What should this brand stand for, and how should people experience it?
The answer is rarely found in a logo alone. It emerges from the alignment of strategy, identity and customer experience—creating brands that people recognise, remember and trust.
Professional Background
During my career at Shell, I led international projects spanning brand strategy, visual identity, retail design and customer experience across one of the world’s largest retail networks.
Working alongside leading design consultancies including Conran Design Group, Imagination, JWT, Blue Marlin and top-tier business and real estate consultancies, I directed programmes ranging from global retail identity and packaging to food retail concepts, employee branding and customer experience initiatives.
Today I continue that journey through Studio Elevate, combining strategic consulting with graphic design to help organisations express their purpose through thoughtful, coherent and enduring brands.
ABOUT
Leading by design
We believe that design is not just how things look, but how they work—strategically, emotionally, and commercially.
From Apple’s seamless ecosystem to Muji’s minimalist functionality and the retail reinvention led by brands like Starbucks or Nike, design has proven to be a catalyst for long-term value creation and emotional resonance.
At Studio Elevate we help organizations unlock business performance through design-driven innovation, customer centricity, and elevated brand experiences.
We guide clients in enhancing their brand and design expressions, transforming complex challenges into simple, elegant and human-centered solutions—whether it’s through the redesign of customer journeys, branded environments, service concepts, or internal culture.
Every project is an opportunity to align aesthetics with purpose, and brand promises with lived experiences.
Management
- With over 30 years of international leadership in retail marketing, brand experience, and operational transformation with one of the world’s largest brands, Fabio Trombetta founded Studio Elevate to help organizations unlock business performance through design-driven innovation, customer centricity, and elevated brand experiences.
- Today we offer support to organisations that want to innovate and lead by design and customer experience.
- Integrated approach: brand, operations, people
- Global experience, human-centric and strategic approach.